3rd Degree Scientific Researcher, PhD. “C.S. Nicolăescu-Plopşor” Institute for Research in Social Studies and Humanities from Craiova, of the Romanian Academy;
The advertisement is the heart and the soul of the commerce, consequently, in order to draw the attention of the clients on the business, to keep the loyal clientele close, and also to gain new ones, the traders and the merchants resorted to advertisementsvery often, which had to suggest and address directly to the customer’s feelings. The messages that make the research corpus of the present study has an economic content and were gathered from Oltenia Economică periodical journal, a newspaper issued for 23 years (1924–1947), and the editorial staff used them for ensuring its financial independence.
Craiova, inter-war period, advertisement, commerce, trader