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Home / Yearbook nr. XXI/2020 / Georgeta GHIONEA, Advertising – the soul of commerce. From the offer of the Economic Oltenia Periodical Journal

Georgeta GHIONEA, Advertising – the soul of commerce. From the offer of the Economic Oltenia Periodical Journal

Georgeta GHIONEA
3rd Degree Scientific Researcher, PhD. “C.S. Nicolăescu-Plopşor” Institute for Research in Social Studies and Humanities from Craiova, of the Romanian Academy, Romania;
E-mail: getaghionea@yahoo.com

Published on December 17, 2020

Abstract
The advertisement is the heart and the soul of the commerce, consequently, in order to draw the attention of the clients on the business, to keep the loyal clientele close, and also to gain new ones, the traders and the merchants resorted to advertisementsvery often, which had to suggest and address directly to the customer’s feelings. The messages that make the research corpus of the present study has an economic content and were gathered from Oltenia Economică periodical journal, a newspaper issued for 23 years (1924–1947), and the editorial staff used them for ensuring its financial independence.

Keywords
Craiova, inter-war period, advertisement, commerce, trader

References:

  1. I. Gherghinescu-Strehaia, Comerț și civilizație. Rolul reclamei, in “Oltenia Economică”, year VI, no. 40–41/October 7 1929.
  2. Ilie Dobrieşan was the administrator of a company, known by the logo Bodegă şi Restaurant (Pub and Restaurant), at no.19, Buzeşti St., in “Oltenia Economică”, year XI, no. 1/January 4 1934.
  3. Otto Roth, practice a commerce with luxury men hats, at no. 76, Uniri St., in SJAN Dolj, collection of Chamber of Tradeand Industry of Craiova, sole partnerships, file 522/1931.
  4. “Oltenia Economică”, year I, no. 39/November 14 1924.
  5. Idem, year I, no. 47/January 11 1925.
  6. Idem, year II, no. 10-11/April 19 1925.
  7. Idem, year XI, no. 1/January 4 1934.
  8. Idem, year IV, no. 49/December 12 1927.
  9. Idem, year I, no. 8/March 16 1924.
  10. Idem, year I, no. 43–44/December 23 1924.
  11. Idem, year XI, no. 1/January 4 1934.

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