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Home / Yearbook nr. XXI/2020 / Mihaela BĂRBIERU, Criteria for political communication and mass influence in the Internet age

Mihaela BĂRBIERU, Criteria for political communication and mass influence in the Internet age

Mihaela BĂRBIERU
3rd Degree Scientific Researcher, PhD., “C.S. Nicolăescu-Plopşor” Institute for Research in SocialStudies and Humanities from Craiova, of the Romanian Academy, Romania;
E-mail: miha_barbieru@yahoo.com

Published on December 17, 2020

Abstract
For many of us, online communication is no longer a difficult process to understand, but on the contrary, it is the key to success both on personal and in business level. Almost nothing can be done without using the internet, the online environment being the tool that distinguishes between profit and loss, between the winner and the loser. Obviously, political life cannot function effectively at the moment without the widespread use of the Internet. Internet communication is generated by a multitude of actions and processes through which a seriesof messages are transmitted, which then take various forms. The advantage of such communication is the efficiency and easy way in which messages are transmitted to a large mass of voters.
In this study, the author examines how the Internet influences the political communication of today’s times, as well as the propagation power of political messages it has on the masses of voters.

Keywords
political communication, internet, influence, political message, voters

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